Thursday, February 24, 9:30-Noon and 1:30-3:30pm Gibraltar Fire Station (3496 County Highway F between A and 42)
Door County Economic Development Corporation and the Door County Visitor Bureau are proud to bring Steve Robinson, Illinois Regional Development Director for Constant Contact, back to Door County for another day of essential training for local businesses on the cost-effective tools that can help you build stronger relationships with customers through email marketing and social media.
Whether you’re a restaurant, non-profit organization, manufacturer, resort or retail store, these free seminars can get you started on the path to greater and more successful customer relationships. You’ll have plenty of time to ask questions, share your experiences and network with your peers. You’ll leave this program with real-world insights and knowledge that you can put to work immediately to help your business succeed.
Steve Robinson relies on his more than 26 years of experience in business development, sales, and fundraising to help small businesses and nonprofits build lasting relationships with email marketing. As a small business owner, advocate and marketing expert, he understands the importance of staying connected with one’s customer base and using affordable marketing technologies to do it.
To compliment Robinson’s presentation, local social media expert and Constant Contact business partner Stephen Kastner of DesignWisse Studios will discuss how businesses can use social media networking on a local level. Kastner has been writing and creating grassroots marketing materials for more than 40 years, including his recent book, “6 Steps to a Social Business.” He continues today as a Door County resident film maker and social media marketing consultant. Kastner is also founder of Social Media Breakfast Door County, a meetup that takes place on the third Wednesday of each month to network and strategize.
To attend either or both sessions, please RSVP via e-mail to firstname.lastname@example.org.
The Power of Email Marketing 9:30am-Noon
This information-packed seminar will show you how email marketing – the hands-on, low-cost marketing tool – can really help drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales and unwavering customer loyalty. You’ll learn how to start and build a strong permission-based customer list… get your audience to open, read and act on your email… and use your past results to sharpen your email marketing program as you go along.
This practical seminar gives you a concise but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Learn the latest best practices and proven strategies to connect, inform and grow your customer base.
Social Media Marketing Made Simple and Local 1:30-3:30pm
This is not Twitter, Facebook and LinkedIn 101, but instead a program about how to use these tools to benefit your business and build relationships. This session will cover some of the strategies and best practices to get the most out of your social media activities, including time management and measuring the return of your activities.
We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response. We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization.
Stephen Kastner will provide a live Twitterfall that permits active audience engagement as ongoing Tweet comments are projected on a display screen – so bring your laptops and smartphones. Kastner will discuss how websites must now make the shift from passive to dynamic, by generating and sharing content and delivering that content in a format that is mobile-friendly. He will demonstrate QR Codes and explain why every businesses should start to use them to couple their online and display advertising.