|Door County, WI – The Door County Economic Development Corporation and the Door County Visitor Bureau are pleased to bring representatives from Constant Contact back to Door County for essential training for local businesses on cost-effective tools that can help business owners build and maintain strong relationships with customers through email and social media marketing. Join us on either Wednesday, June 1st or Thursday June 2nd (or both!) for a free program designed to educate business owners and operators about current web trends, email newsletters and announcements, as well as advanced social media marketing.
Whether you’re a restaurant owner, non-profit organization, manufacturer, resort or retail store, these free seminars can get you started on the path to greater and more successful customer relationships. You’ll leave this program with real-world insights and knowledge that you can put to work immediately to help your business succeed, just in time for the busy summer season.
Wednesday, June 1, 1:30-4:30pm
Baileys Harbor Town Hall – 2392 County Highway F
The Power of the Inbox (e-mail marketing best practices) – Erin Bemis, Constant Contact
Find Time To Save Time: Advanced Social Media Tips and Tricks – Udo Misch, NeoCloud Marketing
Thursday, June 2, 9am-Noon
Sturgeon Bay City Hall community room – 421 Michigan Street
The Basics of Social Media (including a brief discussion of e-mail marketing) – Udo Misch, NeoCloud Marketing
Harness The Power of Mobile – Erin Bemis, Constant Contact
The Power of The Inbox – From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this session will give you the keys to the most effective marketing you can do: email marketing.
Find Time To Save Time: Advanced Social Media Tips and Tricks – Managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed to help manage the daily tasks of participating and managing social media activity. This session help save time on social media marketing and find extra time.
The Basics of Social Media – This session will show the value of using social media to reach customers, how it can lead to new customers and how it drives repeat business from current customers. We’ll take a look at the five most popular social media networks (Facebook, Twitter, LinkedIn, Pinterest, and Instagram) and help decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Harness the Power of Mobile – Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And businesses are using mobile to create marketing communications and make it easy for their customers to buy from them.
Erin Bemis is Constant Contact’s engagement marketing expert in the Great Lakes Region. She has nearly 20 years’ experience working for small businesses, non-profits and associations in a variety of roles. Prior to Constant Contact, Erin was the President and CEO of the Charlevoix Area (MI) Chamber of Commerce. She has also owned a small business consulting firm. She holds a Bachelor of Arts degree from Hillsdale College. Erin draws from these experiences to be a valuable resource for small businesses and organizations. She has successfully created, implemented and launched social campaigns and email newsletters, membership drives and fundraising campaigns.
Udo F. Misch is one of the founders and Managing Members of NeoCloud Marketing, a new media and internet marketing firm located in Southeastern Wisconsin. A technology entrepreneur, social media strategist and marketing professional, Udo enjoys helping businesses of all sizes establish and or improve their online presence. NeoCloud Marketing helps businesses successfully navigate web-based social networks, content platforms and web-based media marketing, and in doing so help them achieve a superior web presence and sound new media strategy leading to increased revenue