DCEDC and DCVB To Host Email and Social Media Marketing Workshops

Door County, WI – The Door County Economic Development Corporation and the Door County Visitor Bureau are pleased to bring representatives from Constant Contact back to Door County for essential training for local businesses on cost-effective tools that can help business owners build and maintain strong relationships with customers through email and social media marketing. Join us on either Tuesday, June 2nd or Wednesday, June 3rd for a free, three-part program designed to educate business owners and operators about current web trends, email newsletters and announcements, as well as advanced social media marketing.Whether you’re a restaurant owner, non-profit organization, manufacturer, resort or retail store, these free seminars can get you started on the path to greater and more successful customer relationships. You’ll leave this program with real-world insights and knowledge that you can put to work immediately to help your business succeed, just in time for the busy summer season.

Tuesday, June 2, 12:30-4:15pm

Mosling Recreation Center

1877 Lakeview Road, Washington Island

12:30-1pm – Registration & Networking

1-1:45pm – Web Trends – Udo Misch, NeoCloud Marketing

2-3pm – Newsletters & Announcements – Betsy Armstrong, Constant Contact

3:15-4:15pm – Social Media 201 – Udo Misch
Click to register: http://conta.cc/1e3tJ6w


Wednesday, June 3, 8am-Noon

Gibraltar Fire Station

4097 County Highway F, Fish Creek

8:15-8:45am – Registration & Networking
8:45-9:30am – Web Trends – Udo Misch, NeoCloud Marketing
9:45-10:45am – Newsletters & Announcements – Betsy Armstrong, Constant Contact
11:00am – 12:00pm – Social Media 201 – Udo Misch

Click to register: http://bitly.com/1JL58xh

Contact Door County Economic Development for more information: 920-743-3113 x 200

Program Description

Web Trends

In this session, we’ll discuss the most important changes business owners and marketing professionals need to be aware of in order to compete and win online in 2015.  Specifically, we’ll explore:

  • Website design and development trends.
  • Search engine optimization (SEO) best practices.
  • Social media strategies. The importance of content marketing.

Newsletters and Announcements

Email Newsletters and Announcements are a core component of small business marketing. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective:

  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful.

Social Media 201

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there?

This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Speaker Bios

Udo F. Misch is one of the founders and Managing Members of NeoCloud Marketing, a new media and internet marketing firm located in Southeastern Wisconsin. A technology entrepreneur, social media strategist and marketing professional, Udo enjoys helping businesses of all sizes establish and or improve their online presence. NeoCloud Marketing helps businesses successfully navigate web-based social networks, content platforms and web-based media marketing, and in doing so help them achieve a superior web presence and sound new media strategy leading to increased revenue.

Betsy Armstrong, Regional Development Director, IL/WI/MN/IA, Constant Contact, has more than a dozen years’ experience leading non-profit organizations, working most recently as the Executive Director of Girls on the Run-Chicago where she oversaw the fledgling non-profit from start-up to a million dollar-plus organization. She has also held leadership positions with the Chicago Area Runners Association and Girls on the Run-International, earning a reputation for fostering substantial growth in service delivery and fund development. Prior to her non-profit work, Betsy owned a successful counseling/coaching practice and worked in sales and marketing for several Fortune 500 companies. Her educational background includes a Bachelor’s degree from University of Minnesota and a Masters from National Louis University. In her spare time, Betsy runs, writes, and raises her family.

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