Cellcom on Track for 4G LTE Launch


News Release For immediate release

Media Contact:
Tammy VanDenBusch
Media Relations/Communications Coordinator

Cellcom on Track for 4G LTE Launch

(February 22, 2012) – On February 15 Cellcom marked another milestone toward the company’s 4G LTE rollout, when the engineering team completed initial testing on three 4G cell sites located in Sturgeon Bay. The testing verified that Cellcom’s radios and trial devices are operating correctly on the 4G network. The three sites will remain in test mode with private access as the engineering team continues to monitor and optimize performance.

According to Jim Lienau, CTO and VP of corporate technical services, Cellcom is on track for launching 4G in the second quarter of 2012. “With the successful completion of initial testing, we can now focus on optimization, particularly speed and reliability.” Lienau said the next step will be for Cellcom to conduct similar tests on an additional 25 4G cell sites located throughout the company’s footprint.

The first phase of Cellcom’s 4G LTE rollout includes Green Bay, Sturgeon Bay, Appleton, Oshkosh, Wausau, and parts of Oconto and Marinette Counties. An additional 69 cell sites will light up by the end of 2012 in the second phase of the company’s 4G launch.

4G LTE technology improves data speeds, which is a major advantage in data-intensive activities such as streaming video and music, online gaming, and the rapidly growing number of activities with “cloud-based” applications.

“Our 4G customers will have a data and internet experience that is closer to real-time, including faster downloads of streaming media,” Lienau said. “Simply put, consumers will have much snappier interactions.”

Cellcom is a Verizon LTE in Rural America (LRA) partner. Through this partnership, customers of both carriers will benefit from the high-speed, fourth-generation long-term evolution (LTE) services.


Cellcom’s renowned network is customized to their rural markets and customers. Cellcom is a sister company of Nsight Telservices and a subsidiary of Nsight, a provider of national communications services with more than 70 retail and agent locations throughout Wisconsin and Michigan. For more information visit www.cellcom.com.

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