Richard Rose Culinary // Cutting Boards and More: Rick Odea and Rose Miranda

If you’re a kitchen wizard or if you just enjoy watching network cooking shows (and if you’ve been watching “Food Network” and “The Cooking Channel” the last 15 years) you may well have seen one of Richard Rose Culinary’s claims to fame, their walnut and cherry end grain cutting boards.  Rick Odea and Rose Miranda are now Door County residents and proud owners of Richard Rose Culinary (which manufactures in the DCEDC’s incubator) and “Cutting Boards and More” that offers something for everyone, from Richard Rose Culinary work, to fine local chocolates and candies, unique cards and coffee. 

Born in Green Bay, Wisconsin, Rick spent a great deal of his work career in Arizona as a music shop owner selling musical instruments and Steinway pianos. In 2002 he decided to reinvent himself and he bought an existing cutting board business. As a third-generation woodworker he thought this a perfect fit – he could then manufacture his own lines of meticulously handcrafted kitchen utensils, cutting boards, pizza boards and much more. 

Richard Rose Culinary

For the next three years, Rick continued to operate it the way the original owner had, traveling more than 60,000 miles a year to attend fine arts shows all over the country. The Food Network had an existing wholesale relationship with Rick’s company, but it wasn’t until Emeril Lagasse featured his walnut cutting board that Rick’s business began to skyrocket. Rick’s cutting board, with its rich, deep dark shades of walnut enhanced the food’s on camera appearance. Over the next 15 years as the industry evolved, other manufacturers began making walnut and cherry cutting boards, The Food Network’s format became more reality based, the recession hit, and Rick was forced to reexamine his business model. He realized the best situation would be one in which he could talk one-to-one with his customers and they could touch and feel his handcrafted products.

Richard Rose CullinaryThen In 2010, Rick met Rose. Rose believed in Rick and shared his vision. For Rick, Rose was a breath of fresh air – her incredibly upbeat personality, her marketing expertise and her knack for research were welcome additions. They fell in love and were married, deciding together to build businesses offering wholesale manufacturing AND retail, with product lines both functional and beautiful that would be welcome additions to anyone’s kitchen, whether master chef or newlywed. 

Rick and Rose came back to Wisconsin to visit his family and made a trip to Door County. Once Rose spent time here, their search for the perfect location was over. Rick said the combination of Door County’s beautiful landscape and the fact that Sturgeon Bay is a year-round community created a perfect environment for them and their business. During the next few years, Rick and Rose moved from Arizona to Door County, met with business counselor David Stauffacher of Wisconsin SBDC, toured the available space in the incubator Caleb Frostman and chose a manufacturing location in DCEDC’s incubator and when Rose found a quaint and historic church (located at 611 Jefferson Street) for their retail location, that sealed the deal. For additional Information about Richard Rose Culinary, visit http://www.richardroseculinary.com or stop and see Rose at “Cutting Boards and More”.

If you would like to learn more about available space at the incubator, or to sign up for the January 2018 Entrepreneurial Training Program, please contact Caleb Frostman at the DCEDC at caleb@doorcountybusiness.com or 920-743-3113, ext. 203. If you have a business or business idea and would like to set up a business counseling session with a counselor from the SBDC (Usually the first Thursday of the month, 90 minutes in length, and FREE to you), please call Cindy Wick at 920-743-3113.

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